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IMPACTO GLOBALStrategic marketing agency

Much more than an agency

We are the strategic team your brand needs to grow, innovate and be memorable at every touchpoint.

Creativity, talent and technology with measurable results

We specialize in retail and consumer goods. Our experience and methodology let us activate brands, give them visibility and position them on the shelf, at the point of sale, on the street, at events and in the digital world.

We execute from start to finish, all in one place: the same team that designs the proposal carries it out and measures it.

See our services
Team of Vaseline brand ambassadors in blue overalls

Our organizational culture

What guides us in every activation, every route and every report.

Mission

To drive the recognition and growth of brands, turning ideas into memorable experiences that connect meaningfully with shoppers and consumers, delivering real, measurable and sustainable results.

Vision

To be the benchmark of the industry and the commercial world as the strategic marketing agency recognized for anticipating trends, integrating technology and adding tangible, measurable value to every project.

Our values

  • Real innovation

    We don’t follow trends, we create them.

  • Genuine closeness

    We are partners, not just suppliers.

  • Genuine passion

    We love what we do; more than a job, it’s our purpose and our hobby.

  • Diversity with purpose

    Our talent is global and multidisciplinary.

  • Transparency and ethics

    We act with integrity and clarity at every stage of our relationship with clients and team.

How we work

Four steps, from first contact to final report.

  1. Step 1Diagnosis

    We understand your brand, the category, the channel and the business goal.

  2. Step 2Proposal

    We design the solution with scope, timing, team and deliverables.

  3. Step 3Execution

    We operate at the point of sale or the event, with trained staff and supervision.

  4. Step 4Evaluation

    We measure what happened and deliver a report with evidence.

The team

The people who lead strategy and operations.

Mary Ann Ustariz

Mary Ann Ustariz

Economist. Diploma in Marketing and Sales. 15 years of experience.

Karla Guerra

Karla Guerra

Marketer and lecturer. 15 years of experience.

Otto Cotes

Otto Cotes

Designer, developer and digital media.

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Provisional organization chart. [FINAL TEAM PHOTOS, NAMES AND JOB TITLES]

Participants in a sales training session with their certificates

Sales training school

We design training programs tailored to business needs, with practical methodologies and content aligned with each team’s commercial goals. In person, online or hybrid.

See sales training

Tell us what your brand needs

  • Goal and audience
  • Place and timing
  • Permits and taxes
  • Talent and uniforms
  • Materials and logistics
  • Measurement and wrap-up

Plan your next BTL activation with no loose ends

A free guide with the six decisions to make before taking your brand to an event, a stadium or a university.